Exciting 1p deal you don't want to miss out on

Snappy Shopper are running a National 'Half-term Treat Bundle' promotion in which we provide 'Half-term Treat Bundles' for only 1p. These will include a selection of the nation's best-loved treats that your customers can share with their family this half term!

Why?

Our goal is to drive new customers for your store, increase your order volume & raise awareness of Snappy Shopper in your area.

When?

The promotion will run UK wide for one day only on Tuesday 28th March.

What will Snappy Shopper do?

Snappy will pay £2.50 toward every bundle sold, this will be paid retrospectively. Snappy will also arrange local press coverage and undertake various digital and traditional marketing activities to make customers aware of the promotion.

What do you need to do?

If you would like to benefit from this, you would need to agree to take part in the promotion and be ready to fulfil the orders on that day.

You would also be expected to promote the deal in any way possible, we will provide
Social Media assets. Our learnings from previous campaigns are that retailer videos & local Facebook groups were the most effective marketing tool for creating viral news.

What's included in the Treat Bundle?

  • 2 x Creme egg single
  • 1 x Cadbury Dairy Milk Buttons 95g
  • 1 x Robinsons Apple & Blackcurrant 900ml
  • 1 x Walkers multipack
  • 1x McVities Chocolate digestives
  • 1 x Haribo Starmix 140g

Why are we running this promotion?

This promotion highlights Snappy's mission, aligned with our convenience retailers' missions: to serve their local community.

At a time when the country is facing a cost of living crisis, this campaign is anopportunity to help local communities during times of economic hardship and give families a fantastic deal.

The data:

Results of similar 1p Bundle campaigns

  • 40% increase in orders
  • Average 28 new customers per store with some stores receiving over 100 new customers
  • £14.03 average order value

This campaign went viral for stores who promoted it well on Social Media.

Terms, Conditions & Key Info

  • This promotion is available for all customers, new & existing.
  • Snappy Shopper will reimburse you £2.50 for each 'Half-term Treats' bundle sold for 1p during the promotion. This will be paid retrospectively.
  • The combined wholesale value has been calculated at £4.75-£5.50.
  • The promotion will run for one day only - Tuesday 28th March.
  • We strongly advise to having £0 minimum spend for the duration of the promotion to remove any barrier to purchase.
  • We are arranging press coverage for this promotion.
  • The promotion will be setup in your menu with a new category and a new product.
  • Customers will be able to buy a maximum of 1 bundle per order

The deal should include the following branded items:
2 x Creme egg single
1 x Cadbury Dairy Milk Buttons 95g
1 x Robinsons Apple & Blackcurrant 900ml
1 x Walkers multipack
1x McVities Chocolate digestives
1 x Haribo Starmix 140g

To take part in this promotion, please complete opt-in form: https://www.surveymonkey.co.uk/r/ZVYB9BH

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