In 2020, Welcome Faversham, part of Southern Co-op, faced a significant challenge. With no parking available at the store, they needed a way to reach new customers.

Sandeep was determined to find a solution that would allow him to expand his business despite the limitations of their location. Snappy Shopper grocery delivery marketplace allowed Welcome Faversham to reach new customers, support their community and add significant delivery revenue to the store.

“Grocery delivery is the quickest avenue for growth in our sector. We’ve managed to continually grow our sales over the years on Snappy Shopper and we now achieve over £50,000 per month!”

Sandeep Bains, Welcome Faversham, October 2024

Joining Snappy Shopper: Control and Flexibility

One of the most appealing aspects of Snappy Shopper to Welcome Faversham was the ability for Sandeep to maintain control over critical aspects of his business. Unlike other delivery platforms, Snappy allowed the Welcome Faversham to:

• Set their own pricing
• Design their own menu
• Create custom promotions
• Deliver orders themselves

This level of control was invaluable, enabling them to tailor their online offerings in a way that reflected the in-store experience.

Building Demand: Slow and Steady Growth

Before launching, Welcome Faversham announced their new delivery service to the store's large social media following, with over 2,000 followers on Facebook. 

In addition to the social media activity, they also distributed leaflets in surrounding neighbourhoods to promote the new service.

While demand didn’t skyrocket overnight, consistent effort paid off. Snappy Shopper also provided key support and funding during Welcome Faversham's growth. This included:

• Fully-funded new customer discount codes
• Co-funded promotions and offers
• Point of Sale kit for the store
• Dedicated store growth coach
• Additional support on projects such as the Snappy Store Dash

Sales Growth and Integration with EPOS

A critical factor in driving sales revenue and healthy basket size was as a result of integrating Faversham's VME EPOS with Snappy Shopper to optimise menu management on-line as well as in-store across prices and promotions.

VME, Southern Coop and Snappy worked hand-in-hand to ensure Welcome Faversham saved time and money by using VME stock control features and enabled the store team to focus on sales related activity.

The Self-Delivery Advantage

Self-delivery presented an initial challenge for Welcome Faversham. Sandeep had to find the right balance between driver management and remaining profitable. There’s no one-size-fits-all approach to making self-delivery work, but as their business grew, they were able to refine their strategy and adapt.

The biggest advantage? Complete control over the service they provided to their customers. Being able to deliver a service that reflected their in-store values helped build a loyal customer base and visibility in the local area with their custom branded car wrap.

Results: Consistent Growth

Thanks to their efforts and Snappy Shopper’s platform, Welcome Faversham has grown its sales significantly, achieving over £50,000 in monthly revenue. Their journey serves as a testament to the potential for growth in the grocery delivery sector.

Conclusion

Welcome Faversham's success serves as a testament to the power of grocery delivery for local convenience stores. At Snappy Shopper, we recognise that customers require both value and convenience, while retailers need support to sustain and expand their business. We're proud to be working with amazing retailers such as Sandeep from Welcome Faversham.

Interested in joining Snappy Shopper? Get in touch with our team today.