Snappy Shopper integrates with Google in breakthrough industry first for local convenience stores
Snappy Shopper has become the first UK-based quick commerce platform to fully integrate with Google Shopping via the Google Merchant Center, unlocking a significant new sales channel for local convenience stores and establishing a competitive advantage in the market.
Snappy Shopper retailers now have the opportunity to appear in top Google results, showcasing live product listings, real-time pricing and delivery within the hour.
“This is a game-changer for local retail,” said Snappy Shopper CEO Mike Callachan. “Integrating with Google means we’re helping local stores stand shoulder-to-shoulder with the biggest online players, capturing customers at the exact moment they are ready to buy.”
The new integration with Google allows retailers to showcase their stores and stock across Google platforms including Search, Maps and more. This aims to enhance visibility through free listing, richer store profiles and, most importantly, drives real-time customers in the purchasing mindset straight to Snappy Shopper stores, unlocking a wave of new customers.
Kalpesh Pau, owner of Kal’s Budgens, said: "Working with Snappy Shopper to get our products listed on Google Shopping has been a great experience. It’s helping us grow both our in-store footfall and online delivery orders. Huge thanks to the Snappy Shopper team for making it happen."
The integration marks a major milestone, not just for Snappy Shopper, but for every retailer on its platform. By integrating with Google, Snappy Shopper is helping local stores tap into new streams of high-intent digital footfall and driving increased order volumes across the board.
“This is a huge moment for every retailer partnering with Snappy Shopper,” added Mike Callachan, CEO at Snappy Shopper.
This breakthrough feature is now available for all existing Snappy Shopper retailers. New stores can join the platform today to unlock access and start reaching more local customers through Google.