Snappy Media Insights – May 2025
We're delighted to share this month’s edition of Snappy Media Insights, where we bring you the latest highlights from Snappy Shopper's media team and wider business news! In May, we’re thrilled to celebrate some incredible achievements and exciting expansions.
Snappy Shopper partners with Purpl to make delivery more inclusive
We’ve teamed up with social enterprise Purpl to offer discounted grocery delivery for disabled customers. The pilot scheme is now live across all Snappy Shopper stores, providing customers with:
- 25% off customer's first order
- Free Delivery on every order
The scheme supports verified users of Personal Independence Payment (PIP), Adult Disability Payment (ADP), and other qualifying benefits via the Purpl app, making Snappy delivery more accessible for those who may struggle to visit the shops.
This collaboration underlines how Q-commerce can serve a broader range of customers - putting inclusion and convenience hand in hand.
Snappy Shopper shortlisted at the 2025 Grocer Gold Awards
We’re thrilled to share that Snappy Shopper has been named a finalist for “Online Service of the Year” at the prestigious 2025 Grocer Gold Awards.
To be recognised alongside standout brands like Ocado, Deliveroo & Coop reflects the incredible work our team and our retail partners deliver every day.
We’re proud to be putting local retailers at the heart of national recognition.
Supporting 18–25s with free delivery via Young Scot
We’ve launched an exciting new initiative with Young Scot, offering free grocery delivery to cardholders aged 18 and over across Scotland.
Available exclusively through Snappy Shopper, this scheme opens the door to local convenience for younger consumers who might otherwise face barriers to access whether they’re students, living rurally, or managing tight budgets.
AU Vodka activation drives 181% uplift
Our latest campaign with AU Vodka 70cl drove exceptional results, with a +181% uplift compared to the previous period.
By combining high impact creative, £5 discount, and bold in-app positioning, the activation tapped into demand for premium drinks and delivered impressive momentum.
This result reinforces how timely offers on recognisable brands can cut through and deliver real value for both shoppers and brands alike.
KitKat NPD support sees 59% uplift
A recent 25% off promotion across the KitKat range, including support for NPD, delivered a +59% uplift vs the previous period.
This activation helped drive trial of innovation while reinforcing demand for trusted favourites, showing the power of supporting NPD with smart, visible offers in high traffic spaces.