Snappy Media Insights – February 2025

We're delighted to share this month’s edition of Snappy Media Insights, where we bring you the latest highlights from Snappy Shopper's media team and wider business news! In February, we’re thrilled to celebrate some incredible achievements and exciting expansions.

3-in-1 Banners Drive 10% Sales Uplift for Mars

We introduced 3-in-1 banners to promote Mars products, grouping snack-size, share bags, and indulgent bars into one creative. This made it easier for customers to browse multiple products in one place without navigating between separate banners.

The impact was clear — sales across the featured Mars products increased by 10% after the banner went live. By simplifying the shopping journey, occasion-led multi-product banners continue to drive stronger engagement and conversion.  

Valentine’s Occasion Banner Achieves 4x Higher Click-Through Rate

Ahead of Valentine’s Day, we launched an occasion banner that showcased popular gifting items like chocolates, treats, and drinks in one place. This made it easier for customers shopping for the occasion to find exactly what they needed.  

The banner achieved nearly 4x the average click-through rate, proving the value of aligning media to key moments when customers are already shopping with a purpose. Tapping into mission-based shopping continues to deliver standout results.  

Dr Pepper Cherry Crush Activation Delivers 57.6% Sales Uplift

The launch of Dr Pepper Cherry Crush was supported with a high-impact media activation, delivering over 5.1 million impressions and driving a 57.6% uplift in sales across the entire Dr Pepper range.  

The activation helped generate excitement around the new flavour while also boosting sales for the full product lineup. It’s a strong example of how effective NPD campaigns can drive both trial and incremental sales for brands.