Snappy Media Insights – November 2024
We're delighted to share this month’s edition of Snappy Media Insights, where we bring you the latest highlights from Snappy Shopper's media team and wider business news! In November, we’re thrilled to celebrate some incredible achievements and exciting expansions.
Snappy Shopper Partners with Foodhub to Transform Grocery Delivery
Snappy Shopper has joined forces with Foodhub, combining our expertise in local convenience delivery with their extensive technology platform and customer reach. This partnership will enhance access to grocery delivery services, streamlining how consumers shop for essentials. By leveraging the strengths of both platforms, we’re poised to deliver a faster, more reliable experience for shoppers across the UK, setting new standards in the Q-commerce sector.
Snappy Brand Media Delivers 192M+ Impressions and 900K Clicks
Snappy Shopper’s in-app brand media has achieved over 192 million impressions and nearly 900,000 clicks across 127 campaigns this year. These campaigns have driven significant engagement and visibility, showcasing the platform’s growing capability to connect brands with consumers. As we continue to expand our media offerings, brands can expect even greater opportunities to reach targeted audiences and boost their sales.
Ben & Jerry’s Promotion Achieves 62% RSV Uplift
A recent promotion for Ben & Jerry’s resulted in a 62% uplift in retail sales value (RSV) compared to the previous period. The success of this campaign highlights the effectiveness of well-timed promotions in capturing customer interest and driving sales for premium products, especially in the run-up to peak seasons.
Percentage-Off Trial Boosts Rubicon Spring Sales by 226%
A strategic trial comparing percentage-off discounts to fixed money-off offers delivered remarkable results. The percentage-off approach drove a 226% uplift in sales for AG Barr’s Rubicon Spring compared to the previous period. This trial underscores the importance of experimenting with promotional mechanics to find the most effective strategies for driving consumer engagement and sales growth.