Snappy Media Insights – January 2025
We're delighted to share this month’s edition of Snappy Media Insights, where we bring you the latest highlights from Snappy Shopper's media team and wider business news! In January, we’re thrilled to celebrate some incredible achievements and exciting expansions.
Snappy Shopper Goes Nationwide Amid Online Commerce Surge
Snappy Shopper has officially launched nationwide, further solidifying our position as the leading Q-commerce platform for independent convenience retailers. As highlighted in Convenience Store, this milestone comes at a time when demand for rapid grocery delivery is at an all-time high, and our latest performance figures showcase the impact of our model:
£14M monthly GMV
Demonstrating the strength of our retailer partnerships and growing customer base.
42% YoY growth
Highlighting how Snappy Shopper is helping retailers capitalise on the shift towards online convenience shopping.
Our biggest December trading period ever
As consumers increasingly rely on fast and flexible delivery.
With average order values nearly 4x higher than in-store transactions, Snappy Shopper is proving to be a game-changer for independent retailers, helping them expand their reach and boost revenues in a highly competitive market.
Full Media Suite Rolled Out to One Stop Stores
Snappy Shopper’s full brand media suite is now live across 400 One Stop store, significantly enhancing the way brands can engage with customers through in-app promotions. This rollout introduces multiple banner placements within categories and subcategories, allowing for greater visibility and more targeted brand exposure.
The expansion marks a key moment in our partnership with One Stop, creating a more dynamic shopping experience for customers while unlocking new revenue opportunities for retailers and brand partners. By providing an optimised advertising ecosystem, we’re not only driving product discovery but also ensuring brands can more effectively convert visibility into sales.
Unilever Ice Cream Achieves Outstanding Growth
2024 has been a standout year for Unilever’s ice cream category on Snappy Shopper, delivering 25% volume growth and 28% value growth year-on-year. This success has been driven by:
- Seasonal activations that captured demand at peak moments.
- Optimised in-app positioning to ensure strong visibility in key purchasing windows.
- Consumer preference for impulse and treat-led categories within Q-commerce, making ice cream a high-performing segment.
With these results, Unilever has demonstrated how brands can tap into Snappy Shopper’s targeted promotions and media placements to drive sustained growth in competitive FMCG categories.
AU Vodka Sees 111% Growth in 2024 with Multi-Activation Festive Strategy
AU Vodka’s continued dominance on Snappy Shopper has led to a 111% YoY value growth in 2024. This success was underpinned by a strategic, multi-format festive activation, ensuring maximum presence and conversion during the peak trading period.
- RTD cans were promoted to capture impulse purchases and on-the-go consumption.
- 35cl bottles provided a convenient gifting and trial-size option, widening audience appeal.
- 70cl bottles maintained strong performance as a key basket driver for night-in and celebratory occasions.
By leveraging a combination of targeted in-app placements and well-timed promotions, AU Vodka successfully strengthened its position as a leading brand on Snappy Shopper, proving that a tailored promotional strategy can drive exceptional results in the competitive spirits category.