Snappy Media Insights – April 2025

We're delighted to share this month’s edition of Snappy Media Insights, where we bring you the latest highlights from Snappy Shopper's media team and wider business news! In April, we’re thrilled to celebrate some incredible achievements and exciting expansions.

📈 Allwyn & Snappy Shopper Expand Partnership Across 170+ Stores

Following a successful trial, Snappy Shopper has expanded its partnership with National Lottery operator Allwyn to over 170 independent retailers across the UK.

Shoppers can now order National Lottery products alongside groceries on Snappy — increasing convenience and driving more value for local stores.

This move highlights how Snappy Shopper continues to help retailers diversify their offer and meet customers where they are.

🍽️ Richmond Sees 44% Growth from Midweek Meal Campaign

A recent activation with Richmond delivered a 44% uplift in sales, targeting shoppers with quick midweek meal ideas.

By focusing on practical, real-life meal missions, the campaign helped guide customers directly to relevant products. It’s a strong example of how mission-based marketing and well-placed banners can make the shopper journey easier — and more effective for brands.

🍦 Wall’s Ice Cream Up 40% with Timely Weather-Led Campaign

Unilever activated a campaign for Wall’s ice cream that saw a 40% increase in sales, tapping into warmer weather and World Happiness Day.

By linking into a light-hearted cultural moment and reacting to seasonal demand, the campaign proved the power of combining flexibility with fun — a great example of how retail media can tap into both mood and mission.