Snappy Media Insights | October 2024 Round Up
We're delighted to share this month’s edition of Snappy Media Insights, where we bring you the latest highlights from Snappy Shopper's media team and wider business news! In September, we’re thrilled to celebrate some incredible achievements and exciting expansions.
Nationwide Rollout: Snappy Shopper x One Stop Partnership 🚀
Snappy Shopper has officially launched its partnership with One Stop across England and Wales! Now live in over 250 stores, this nationwide expansion is part of One Stop’s mission to modernise convenience shopping, offering customers a fast, easy way to access their favourite essentials. With Snappy Shopper, One Stop is set to meet the rising demand for rapid, local delivery, making everyday shopping as simple as a few taps. This partnership is a testament to Snappy Shopper’s commitment to supporting retailers in delivering an exceptional, seamless experience.
More Power for Brands: Expanded In-App Banner Media 📲
We’ve boosted our in-app banner space within category and sub-category pages, offering brands even more ways to engage customers. Previously limited to one banner per category, brands can now secure multiple placements, driving visibility for promotions and products within specific categories. This expansion not only enhances brand presence but also helps boost conversion rates by making it easy for customers to find what they love, right where they shop.
Funkin Cocktails Fuels Big Gains in Ready-to-Drink Category 🍹
Funkin Cocktails has hit Snappy Shopper’s thriving ready-to-drink (RTD) category with impressive results! Their first promotion drove a 70% increase in sales volume and a 64% boost in value, highlighting both the demand for RTD options and the strength of our targeted promotions. This early success showcases how premium cocktail brands can excel in our platform’s £200k per month RTD category, where consumers are eagerly seeking high-quality, convenient beverages.
Reese’s Rocks with Record Sales Lift 🍫
A recent discount on Reese’s products delivered outstanding results, achieving a 76% spike in volume and a 77% increase in sales value! This promotion underscores the impact of well-timed discounts in driving category growth and catering to customers’ craving for indulgent treats. The success of this campaign highlights the win-win of effective promotions—bringing in new customers while rewarding loyal fans.