Snappy Media Insights | August 2024 Round Up
Buckfast RTD Campaign Sees Big Growth
We are thrilled to report the remarkable success of our recent promotional campaign for Buckfast’s Ready-to-Drink (RTD) 250ml can, featuring a £250 prize giveaway. This campaign resulted in an impressive 304% increase in Retail Sales Value (RSV) and a staggering 478% surge in sales units. Such outcomes not only underscore the effectiveness of targeted promotions on the Snappy Shopper platform but also highlight the immense potential within the premix category.
With our monthly premix category already valued at around £200k, the campaign's success demonstrates the substantial impact that well-executed promotional strategies can have. By driving consumer engagement and amplifying brand visibility, these campaigns offer challenger brands an unprecedented opportunity to carve out significant market share and establish a foothold in a highly competitive segment. Our platform's ability to drive such substantial growth reinforces Snappy Shopper's role as a critical partner for brands looking to make a mark in the convenience retail space.
Allwyn-Snappy Shopper Delivery Tie-up: Local Shops Now Selling Scratchcards Online
We’re excited to unveil a pioneering partnership with Allwyn that marks a significant milestone in the online retail landscape. For the first time ever, local independent shops can now sell National Lottery scratchcards for home delivery through the Snappy Shopper platform. Previously, this service was exclusively available to major supermarkets, but our collaboration with Allwyn is opening new doors for our retail partners, allowing them to tap into a lucrative new revenue stream.
Key Update: Following a successful trial, all Snappy Shopper-partnered National Lottery stores are now eligible to participate in this groundbreaking initiative. Rigorous age-verification processes and strict delivery protocols have been implemented to ensure compliance with all regulatory requirements.
Retailer Success: One of the trial stores, Londis Solo Convenience in Glasgow, experienced swift success, with scratchcards quickly rising to the ranks of their top-selling products. This not only drove strong incremental sales but also significantly enhanced the overall customer experience, demonstrating the positive impact of offering such sought-after products for online delivery.
This initiative is a testament to our commitment to empowering local retailers by equipping them with the innovative tools they need to stay competitive in an ever-changing market. By expanding the range of products that can be delivered, we’re helping our partners diversify their offerings and meet the evolving needs of their customers.
Booker Partners with Snappy Shopper to Drive Grocery Deliveries
In another strategic move, Snappy Shopper has joined forces with Booker to significantly enhance grocery delivery services for local retailers. This partnership is designed to bring Booker’s extensive range of promotions directly to shoppers via the Snappy Shopper app, offering exclusive deals that are set to drive both sales and profitability for stores.
Key Update: Booker’s symbol stores, including Premier, Budgens, Londis, and Family Shopper, already make up a considerable portion of Snappy Shopper’s top-performing sites. This new partnership aims to further amplify their success by introducing more Booker retailers to the benefits of online ordering and delivery through our platform.
Support for Retailers: To ensure a smooth transition, Booker will be actively supporting its retailers in joining Snappy Shopper. This includes visits from representatives, distribution of marketing materials, and appearances at trade shows. Additionally, an EPOS integration with Booker’s chosen partner, Retail Data Partnership (Shopmate), will streamline the online selling process, ensuring real-time updates on pricing and stock availability.
This collaboration represents a crucial step forward in our mission to connect local retailers with new customers and sales opportunities. By aligning with Booker, Snappy Shopper continues to solidify its position as the leading grocery delivery platform, dedicated to driving growth and success for our retail partners.